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Direct Holidays ‘The Direct Effect’ advert

Agency: Outside the Box

Client: Direct Holidays

Mezzo Films, in partnership with agency, Outside the Box, have joined forces to produce a TV advertising campaign for the UK’s leading direct sell tour operator, Direct Holidays.

The agency has created ‘The Direct Effect’ campaign to highlight Direct Holidays’ features and benefits.

The advert, which runs throughout May on terrestrial and digital TV channels, features three main target groups; a young family, a young couple and a mature couple, each choosing their ideal ‘Direct Effect’ holiday.

“The adverts have been a great success so far and we are looking forward to seeing the results they deliver for Direct Holidays,” said account director at Outside the Box, Sophie Walshe.

Later this Summer, a series of 10 second adverts will be shown, again on terrestrial and digital channels, as part of ‘The Direct Effect’ campaign.

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