Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Shell Helix Oil 'Performance You Can See' advert

Agency: JWT London

Client: Shell

JWT London, in association with WPP creative partners Antidote, have produced an integrated global campaign to launch Shell’s superior cleansing engine oil ‘Shell Helix Ultra’.

The fully integrated campaign is made up of TV, radio, press, outdoor, augmented reality and point of sale elements all with the underlying message that Shell Helix Ultra continually cleans and protects your engine.

As part of the TV campaign, the agency has created a full size sports car made entirely of high grade Perspex.

The TV spot shows the journey the oil makes as it travels through the transparent car’s engine and is then fired up. As the car moves off, the ad finishes with the line ‘Performance you can see’.

The work targets a range of car lovers, from the sports car enthusiast to the DIY mechanic and will appear across a large spectrum of territories including China, Russia and Brazil.

Leila Prati, global brand manager for Shell Helix, comments: “We wanted to position Shell Helix as the best in class engine oil, which is at the cutting edge of technology. This campaign does this in a clever and impactful way by making the cleaning effects of the oil visible for all to see.”

Michael Abbott, Shell Business Director at JWT London, adds: “We were faced with the challenge of dramatising the efficiency of a product you can’t see, hear or smell working. The idea of a transparent car allowed us to bring the product alive in an engaging manner.”

AJR
drug coupons allied.edu pet prescription discount card
free discount prescription cards site online viagra coupons
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
free prescription drug cards cialis coupons and discounts free cialis coupons
discount drug coupon cialis coupon card coupons prescriptions
late abortion ronnebybloggen.se when is it too late to have an abortion
cialis free sample coupons asser.nl pet prescription discount card
bystolic forest patient assistance
the day after pill saiftec.com abortion clinics in dallas tx
how to abort a baby abortion clinics in colorado springs early abortion options
aida kreuzfahrt aidadiva aida angebote
tadalafilt mazsoft.com tadalafilo
pletal 50 open pletal y anestesia
the abortion pill the cost of abortion first trimester abortion pill
thyrax bijsluiter thyrax fk thyrax fk
cialis cialis 20mg cialis
printable coupons for cialis prescription drug coupons cialis coupons 2015
priligy hinta community.vitechcorp.com priligy 60 mg
what is abortion pill cost of medical abortion how do abortion pill work
home abortion pill methods aegdr.org abortion pill side effects
aspiration abortion second trimester abortion types of abortion pill


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria