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ADVERTISING CAMPAIGNS

Panasonic experiential roadshow to showcase 3D TV

Panasonic is launching a Full High Definition (HD) 3D roadshow this May to showcase its 3D TV experience to consumers.

The roadshow will run for nine weeks and will visit 33 shopping centres and other public areas in six regions throughout the UK. Brand experience specialist BEcause has been tasked with scheduling and staffing the roadshow. The roadshow has been designed and produced by Bates Design.

Six walk-in theatre booths will be placed at specially selected venues for three days at a time, with a Panasonic retailer in the nearby vicinity. Inside each booth, up to four people can sit down and preview the Panasonic 3D home cinema experience with a short film showing a fast-paced mixture of sports, travel, underwater shots and music clips.

After the screening, BEcause Brand Ambassadors will talk to shoppers about how they can now bring Panasonic 3D TV into their own living rooms. Interested shoppers will then be directed to their nearest local Panasonic Store.

Andrew Denham, marketing director at Panasonic UK, comments: “2010 will be the year that the 3D experience will be available in the living room. This roadshow will demonstrate Panasonic’s commitment to innovation in this area, and will showcase the way these technologies will revolutionise the way we experience entertainment in the home – from movies and television to gaming.”

This is the second large scale campaign that BEcause has staged for Panasonic. Last year, the agency designed and produced a successful roadshow to build awareness of Panasonic’s Full HD 3D capabilities in the lead up to Christmas.

AJR
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