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SportsNet NY ‘Busting Balls’ advert

Agency: Ogilvy + Mather

Client: SportsNet NY

Sports are big business in New York City, but Tool of North America Director Geordie Stephens channels the city's passion through the small-time community memorabilia store in a hilarious four-spot campaign for SportsNet NY.

The spots star a pair of hapless transplanted middle easterners - Sharif and Mandif - running the "NY NY Sports Sports" collectibles and apparel shop.

In ‘Busting Balls’, the pair rants to bemused police officers that a villain is infiltrating their store each afternoon to "bust our balls."

The police give chase when the perpetrator appears in a Mets jersey, deflating Yankee-themed balloons before fleeing from the store.

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