Agency: Ogilvy + Mather
Client: SportsNet NY
Sports are big business in New York City, but Tool of North America Director Geordie Stephens channels the city's passion through the small-time community memorabilia store in a hilarious four-spot campaign for SportsNet NY.
The spots star a pair of hapless transplanted middle easterners - Sharif and Mandif - running the "NY NY Sports Sports" collectibles and apparel shop.
In ‘Busting Balls’, the pair rants to bemused police officers that a villain is infiltrating their store each afternoon to "bust our balls."
The police give chase when the perpetrator appears in a Mets jersey, deflating Yankee-themed balloons before fleeing from the store.