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Sainsbury’s ‘GM Online’ advert

Agency: AMV BBDO

Client: Sainsbury's

Sainsbury’s has launched a new nationwide TV advert for its non-food website.

The ad, a first for Sainsbury’s as it focuses solely on its non-food website, features animated computer cursors pushing trolleys as they buy a variety of products. The advert also highlights a new offer for free delivery on all orders over £50.

The site, which launched last July, offers shoppers over 8,000 items including furniture, TVs, white goods, toys, home entertainment and iPods.

The 30 second advert was created by AMV BBDO and directed by the Swedish consortium of directors Stylewar.

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