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Concha y Toro UK 'The Fine Wine Collection' website

Oxford based web design and digital marketing agency - Obergine - is proud to have designed and developed a marketing website to promote Concha y Toro’s collection of award winning wines.

Viña Concha y Toro has been producing wines since 1883 and is now the largest wine producer in South America. This heritage and expertise provided Viña Concha y Toro with the unique opportunity to create The Fine Wine Collection brand and bring together some of South America’s finest and most acclaimed wines into a single collection for the UK market.

The website enthuses and educates wine lovers about the collection; offering compelling content about the premium wines, the winemakers, the accolades and the vintages.

The premium quality of the wines is reinforced by a website design that embraces and indeed flaunts Viña Concha y Toro’s library of rich and beautiful photography. Visitors are further engaged by making it easy it to find stockists and join the fine wine mailing list for ongoing email communications.

The website supports a set of management tools that allow Concha y Toro to take ownership of the wine collection, stockists and vineyards; ensuring maximum responsiveness and flexibility for the future.

Concha y Toro UK Brand Manager Emidy Goding, said: “Our aim was to create a useful online source of information for wine lovers and to raise the awareness of our fine wines.”

The Fine Wine Collection website can be found at http://www.thefinewinecollection.com

AJR
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