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ADVERTISING CAMPAIGNS

Wilkinson Sword ‘Hair Off My Stuff’ advert

Agency: JWT

Client: Wilkinson Sword

This campaign introduces the new Wilkinson Quattro Titanium body razor to consumers via Hairoffmystuff.com

The site features three-minute videos showing the plight of three men who have Hair on Their Stuff.

It also includes instructional videos regarding how to get Hair off the Front, Hair off the Back, and Hair off the Nuts and Bolts which promises “your tools will be easier to find and handle.”

"This effort was designed to help men understand that body grooming is something that most guys could benefit from,” said Jeffrey Chapman, global director of brand communications for Schick Wilkinson Sword.

“We set out to use a light sense of humour and a range of charming stories to disarm any awkwardness that the subject might cause for guys who haven't tried it yet."

AJR
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