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Vodafone ‘Network’ advert

Agency: BBH

Client: Vodafone

The latest TV ad, ‘Network’, from Vodafone UK is the first of several focusing on the operator’s “reliable network.”

It highlights the everyday relationships that Vodafone’s network supports and which matter most to customers.

It’s a touching story of why every call that matters to customers, matters to Vodafone and shows how customers depend on the UK’s best network.

Vodafone’s research showed that for customers the strength of a 'network' refers more to dependability and its ability to keep them in touch with the people that are important to them, than it does to the physical masts and technology.

‘Network’ will run on TV and in cinema throughout May and June, initially running as a 60 second ad, then switching to a shorter, 30 second version in later weeks.

AJR
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