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ADVERTISING CAMPAIGNS

npower ‘Hand of Dog’ advert

Agency: VCCP

Client: npower

While many of us still bear the scars of the fateful game where Maradona proclaimed that the ‘Hand of God’ knocked England out in 1986, Wallace and Gromit exact revenge in the new npower TV ad.

The new TV ad supports the ‘Back the Bid 2018’ campaign for England to host the FIFA World Cup.  As an Official Supporter of the Bid npower is getting behind England 2018, as hosting the World Cup would provide a huge boost for British businesses large and small.

In one of the funniest football ads to be shown on British TV for many years, Wallace & Gromit, the eternal entrepreneurs, are all set to profit from a tournament in England with their madcap pie-making business – “WAG’s Pies Ltd”.   As usual, their best-laid plans are threatened when Wallace’s latest invention – a pie-delivery machine – threatens the game with an errant pie.  

Gromit sprints through the stands and onto the pitch making a leap for the runaway pie.   As he flies through the air and catches hold of the pie, his other paw accidentally makes contact with the football sending it hurtling past the goalie and into the goal.

The advert ends with Wallace smugly viewing the success of his small business venture and Gromit enjoying a read of the local rag. The front page carries a photo of a very familiar dog scoring a goal under the headline “Hand of Dog”!

The new advert was created by the agency VCCP and Aardman Animations.  The 30 second format will be shown on national television.

There is also a 40 second clip available exclusively online that features the unforgettable and original 1966 script and voiceover, which declares “They think it’s all over...it is now!”
Look carefully, the newspaper the Gromit is reading in the final shot has articles which mention npower staff, agency personnel and Aardman crew.

“We believe a successful bid to stage the FIFA World Cup in England would be fantastic for the country and particularly for Britain’s businesses,”  said marketing director at npower, Kevin Peake.

We’re already committed to helping our business customers save money by saving energy; Wallace & Gromit illustrate, in their fun and endearing way, how hosting the FIFA World Cup in 2018 could also benefit businesses’ revenue.” 

AJR
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