CMW has created an addition to the Wispa website wispa.co.uk.
The new Take 5 section invites visitors to the site to take a short break from their daily routine to enjoy two retro arcade video games.
Wispa Bar Wars is a tennis sports game and Wispa Bash allows players to destroy a brick wall by aiming a ball at it. Wispa Bar Wars will also be launched as an iPhone app.
Wispa Bash will go live on the Wispa website w/c May 10, 2010 and Bar Wars and the app several weeks later. CMW has led design and strategy of the Take 5 project while digital agency Clusta acted as technical build partner.
Bar Wars can be played on the Wispa site by one or two players and Bash by one. The Wispa Bar represents the paddle in both games. Players can upload their scores via Facebook Connect and challenge friends to better them.
"The Wispa site continues to evolve as a place that fans can make their own. We are constantly learning about what our fans want online and developing wispa.co.uk accordingly,” said Cadbury’s senior brand manager Ross Farquhar.
Matt Smith, CMW account director comments, “Wispa is a much loved iconic brand which has entered popular culture. The new Take 5 zone at wispa.co.uk with its iconic retro games complements the brand’s DNA perfectly.”
Katheryn Sutcliffe, director of client services at Clusta, adds, "The Wispa brand has built up a loyal fan base over the years who are going to enjoy ‘taking five’ to play the new retro games. Working with Cadbury to expand the brand into the mobile arena, is a perfect way to further engage their audience and we hope this is only the first step of many.’’