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Bathstore ‘May Sale’ advert

Agency: WFCA

Client: Bathstore

Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching a £1.3 million May Sale campaign advertising up to 50% off its products.

WFCA has created, planned and bought the TV, press, leaflet and POS to emphasize Bathstore’s total dedication to helping customers create their dream bathrooms.

The campaign also aims to highlight Bathstore’s expertise and service offering combined with strength of product design and quality all encompassed in the Sale line ‘We make beautiful simple’, reassuring customers that at Bathstore, buying a Bathroom does not have to be complicated.

Featuring the voiceover of TV actress Lucy Montgomery, the 30 second TV ads run until May 31, with 10 second spots throughout the same period running during the breaks of such programmes as ‘Coronation Street‘, ‘The Bill‘, and ‘Marco’s Kitchen Burnout‘.

Press ads will run in national press and regional titles including: The Times, Metro, The Daily Telegraph and Aberdeen Evening Express.

Online activity includes: the Bathstore website’s homepage with the May Sale images; a May sale email to customer database; PPC with May Sale copy; TV advert available to play on the homepage a week after launch; an updated online interactive catalogue.

Five million inserts will run in a number of titles including The Guardian, The Daily Mail, The Daily Telegraph, The Observer, Radio Times, 25 Beautiful Homes, House Beautiful and Elle Decoration.

Point of Sale and in-windows material include: window decals, ceiling posters, tags, shower decals, struts and WC and basin sets.

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