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Walkers ‘Flavour Cup’ launch advert

Agency: AMV BBDO

Client: Walkers

Crisp fans around the country are being given a tasty treat as British stars sport spectacular outfits in a new series of adverts to promote The Walkers Flavour Cup.

The ads starring face-of-Walkers Gary Lineker, bring to life the world’s first ‘crisp tournament’ which sees 15 new limited edition international flavours going bag to bag to win the title of Walkers Flavour Cup Champion in July 2010.

The 60-second launch ad sees suave compère Gary Lineker host the Walkers Flavour Cup draw, revealing the international flavours to an excited audience of fans including celebrity SuperFans hidden in the crowd rooting for their favourites in ever-more flamboyant ensembles.

Viewers are dazzled as Julie Goodyear dons sequins and feathers to support Brazilian Salsa flavour, Melinda Messenger and Will Mellor show off their pins in French Maids’ frocks to support French Garlic Baguette and Paul Daniels gets physical with a sumo wrestler for Japanese Teriyaki Chicken.

Smooth-voiced former newsreader and presenter Stuart Hall also appears in the ad as official commentator, a role which he extends to three separate 20-second ads which feature the British public showing their support for some of the flavours with madcap stunts.

From gravy slides, to Edam cheese races and bratwurst jousting competitions the ads provide a snapshot of crisp fans around the country gloriously celebrating their favourite flavours.

“At Walkers, we’re passionate about creating great tasting crisps and this time around we’ve really pushed the boundaries by coming up with a massive 15 new flavours at once,“ said General Manager for Walkers, Ian Ellington.

“With the ads we are really encouraging the British public to get behind their favourite flavour, whether it’s Irish Stew or French Garlic Baguette. No matter where you come from we want you to show your support.”

With 15 internationally inspired flavours to choose from, crisp fans can register their support on and be in with the chance of winning £10,000 plus lots of other prizes.

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