Agency: Wieden + Kennedy
Honda and Wieden + Kennedy are launching an enhanced and extended version of the multi-award winning TV spot ‘Impossible Dream’ which first aired in 2005.
The 2 minute 30 second film breaks in the Netherlands, and will continue to roll out across 28 other markets across Europe, including the UK, throughout the year.
The film, created by Sam Heath and Chris Groom, has been reinvented and augmented to help establish a consistent tone of voice for Honda across Europe and continues to represent the company’s unique philosophy.
“Honda is embarking on a journey to create a greater, consistent understanding of the brand across Europe, and ‘Impossible Dream’ is a fantastic opportunity to showcase both historic and future products in a film that truly generates a strong reaction from everyone who sees it.,” said Honda’s Manager of Communications, Ian Armstrong.
“It is an exciting time and we have a lot to do in the next few months. This is a perfect film to start with.”
The original spot was created to show the breadth of Honda’s offering and to illustrate the fact that Honda is so much more than just a car company.
This time around, the film now not only reflects Honda’s incredible heritage of amazing, historic products, it now features ‘the future’ of the brand, including the hydrogen fuel cell car (FCX Clarity), the world’s first sporty Hybrid Coupe (CR-Z), Asimo, the humanoid robot and the HondaJet.
All of these products represent not only future technologies (most of which are available or in use now) but also the ambitions of the company to be an environmental leader across Europe.
The epic TV commercial was directed by Ivan Zacharias and reinstates the full, original Andy Williams track ‘Impossible Dream’ in its entirety.
Using the full-version of the classic song gives the lyrics an even greater resonance when used against a backdrop of Honda’s plans for greener mobility and living.