Agency: Ogilvy Advertising
Cadbury owner, Kraft Foods, has launched a new drive for its fellow chocolate brand Milka.
‘Cows Undercover’ aims to establish Milka's quality credentials and point of difference by informing UK consumers that "Milka chocolate is so delicious because it is made with Alpine Milk."
TV is being supported with print in women’s weekly titles including Hello, Reveal, Closer, OK!; and monthlies including Elle, Marie Claire, Cosmopolitan, and Sainsbury’s Magazine
Outdoor activity will involve 48 sheet posters.