Agency: Team Detroit
A Very Small Office (AVSO) Director Vincent Haycock and design and animation studio Offspring have teamed up with Team Detroit to produce a memorable Ford campaign.
The trio of 30-second ads, introducing the all-new 2011 Ford Super Duty line of trucks, is the next evolution of Ford's ‘Rant’ campaign
This time dynamic live-action truck footage was shot on location in actual environments.
In post-production the spots were given their signature black and white high-contrast look, then decked out with 3D typography that is integrated and tracks with each scene.
The new campaign started with the idea of amplifying the voice of Super Duty with a bold and interesting look, to showcase the workhorse of the Ford family of products.
'Friend’ stars the truck traveling through a high-powered wind farm and past soaring mountains.