Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Audi ‘Beauty And The Beasts’ advert

Agency: BBH

Client: Audi

Audi has launched a new TV television commercial, “Beauty and the Beasts”, to showcase the new Audi R8 Spyder, a V10-powered high performance sports car.

Created by BBH and directed by Rogue’s Sam Brown, the film is all about “ultimate control in an out of control world.”

The film, shot in London’s ExCel centre, features 28 outlandish, beastlike and heavily-modified cars, which are juxtaposed by the elegance and beauty of the R8 Spyder.

Through the course of the film, Audi demonstrates the poise and agility of the R8 Spyder amidst the skilful choreography of the UK’s best precision drivers. The film was created almost all in camera in a live shoot, almost entirely avoiding  any use of CGI.

Audi, as as brand, as with their cars, naturally thinks innovatively and this commercial is another example of breaking from the expected, with an intelligent, creative expression of the product truths.

The film ends with the line, ‘Mirror, Signal, Outmanoeuvre’, along with the brand’s BBH-created 27-year-old encapsulation, ‘Vorsprung durch Technik’ which literally means, progress through technology.

The R8 Spyder uses the coveted Audi Space Frame technology and features a mid-engined configuration for optimum weight distribution.

The car also features the remowned Audi quattro all-wheel drive, which provides superb traction and agility – a feature of a third of all Audi cars sold in the UK. The new R8 Spyder is the absolute epitome of Vorsprung durch Technik.  

‘Beauty and the Beasts’ was directed by Sam Brown, who’s recently directed music videos for Jay-Z and the Foo Fighters. Media was bought by MediaCom.

“This commercial celebrates one of the most fantastic cars in the Audi range. The R8 Spyder emerges from a host of beast like cars – all very carefully choreographed in real time camera shots,” said Head of Marketing, Audi UK, Peter Duffy.

“The ad not only shows the beauty of the car, but also demonstrates its agility and power, delivered through a phenomenal V10 engine.” 

AJR
coupons viagra go coupons for prescription medications
how much is the abortion pill abortion at 16 weeks where can i get an abortion pill
national abortion federation areta.se how much for an abortion
discount drug coupon cialis coupon card coupons prescriptions
cialis free sample coupons link pet prescription discount card
side effects of abortion pill abortion hotline abortion clinics in indianapolis
www bystolic com coupon does bystolic have a generic
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
prescription savings card link cialis discounts coupons
yasmine blog.keylink.rs yasmin senel
renova open renovation vejle
prescriptions coupons cialis savings and coupons online cialis coupons
thyrax bijsluiter thyrax fk thyrax fk
cheap abortion pill abortion pill complications abortion clinics in houston tx
priligy hinta community.vitechcorp.com priligy 60 mg
nootropil 800 g nootropil review nootropil
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
free cialis coupon 2016 armyrotc.uga.edu cialis online coupon
what is abortion pill abortion pill procedures how do abortion pill work
cialis coupons printable lilly cialis coupons cialis manufacturer coupon 2016
abortion pill articles lupidellamajella.it abortion pill alternatives
priligy 30 mg priligy 30 mg priligy
abortion pill facts achi-kochi.com abortion pill definition
aspiration abortion second trimester abortion types of abortion pill
naltrexone uk ldn colitis what is naltrexone hydrochloride used for
naltrexone food addiction blog.jrmissworld.com naltexone


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria