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Thatchers Cider launches ad campaign in response to tax-hike

Thatchers Cider is launching a press ad in response to the recent cider tax controversy.

The ad is part of a new campaign for Green Goblin created by agency Wild Colonial Boys, promoting Thatchers’ “Oakrageously oak-aged” cider.

Wild Colonial Boys creative team Jeff Suthons and Dean Turney, who are also part of the Brandpool Heavyweights talent pool, have designed a satirical ad that takes a poke at the government’s tax-hike on cider, with the Green Goblin declaring: “Had Alistair Darling tasted this, he would’ve slapped on a Flavour Tax as well!”

Martin Thatcher, managing director of Thatchers Cider, comments: “It’s been great that a small but important industry such as ours has achieved widespread support from drinkers throughout the country.

"It means a great deal to us and is testament to how much people enjoy cider and how much they value the contribution cider makers make to the rural economy and to the landscape.”

The debate about cider tax will continue until after the election, when the new government decides whether to continue with the now temporary 10 percent above inflation duty increase or cancel it.

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