Agency: Quiet Storm
Kerry Foods is launching a new TV advertising campaign for the Mattessons Smoked Pork Sausage range.
The new ‘It’s a Primal Thing’ tagline follows the theme of the recently launched Mattessons Fridge Raiders Primal Urge advertising campaign. The TVC is set to air nationwide.
The latest element of the marketing investment for the Mattesson brand is the introduction of the ‘Hunger Drums’ a new TVC for the Smoked Pork Sausage range.
The new advertising campaign targeting mothers, hunters and providers for the families, is centred around her ‘Primal Urge’ to feed the family a hunger busting meat meal.
The new advert which was created by Quiet Storm starts with a male beating on a lunch box as a drum, drumming up the need for Mattessons Smoked Pork Sausage to appease his hunger.
This drumming theme is followed through different instances of family members each drumming on different surfaces emphasizing the need for Mattessons meaty taste to satisfy their appetite.
Mum meanwhile is in the supermarket shopping and as the drumming intensifies she speeds up, finally reaching the fridge with Mattessons Smoked Pork Sausage and upon picking up the product the drumming stops…
“The new Mattessons Smoked Pork Sausage TV advert follows the primal theme from the recently launched Fridge Raiders TVC and introduces the newly revised packaging of Smoked Pork Sausage to consumers,” said Marketing Director at Kerry Foods, Derek Williamson.
“The ‘Hunger Drummers’ Ad campaign engages the target audience and implies Mattessons Smoked Pork Sausage are the only way to satisfy the hunger drums of the family.”