Client: HiPP Organic
HiPP Organic’s creative agency, Spinnaker, has created HiPP’s first ever TV ad to promote its new organic Follow on Milk.
The 10-second spot signals the first time that HiPP Organic has advertised any of its products on television.
HiPP Organic’s milk, which is the only organic follow on milk widely available in the UK, has recently been reformulated. It now contains prebiotics which support the growth of good bacteria in babies’ tummies, promote comfortable digestion and provide essential Omega 3 fatty acids for healthy brain and nervous system development. HiPP’s Follow on Milk is intended for consumption by babies of six months onwards.
The television ad will air across multiple channels and combines live action with animation.
The ad features a baby in his own fantastical world who is intrigued by a fluttering animated butterfly. The butterfly launches off a real flower, and it has wings which are shaped as the HiPP heart logo.
As the butterfly dances around the baby to highlight the areas of his body which will benefit from the core ingredients, the baby responds and giggles. The ad ends with the butterfly flying into the product in the end shot and dissolving into the logo itself.
Press, display advertising and a HiPP homepage re-skin have also been developed alongside TV. The ad will also be seen on HiPP’s Facebook and the You Tube version will show some of the shoot out-takes. Media has been planned and booked by Teqtonic.
“These are exciting times for HiPP – with our new and improved follow on milk, mums now have a perfectly viable organic option,” said Head of Marketing at HiPP Organic, Jane Mayall.