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ADVERTISING CAMPAIGNS

Quaker Crispy Minis ‘Goodness’ advert

Agency: BBDO Toronto

Client: Quaker

Rabbit Directing collective TWiN, in collaboration with BBDO Toronto, have helmed an upbeat 45-second television spot promoting Quaker Crispy Minis whole grain rice snacks.

The spot is a montage of women who take a bite of the tasty snack only to find a pleasant stream of colorful objects emerging from their mouths or ears with VFX that emphasizes the product's extraordinary and unique flavors.

A woman enjoying the crunchy vittles on a backyard lawn chair is delighted to see a flock of butterflies flutter out of her mouth and into the yard; a library patron finds bubbles popping from her ears after a sneeze; a businesswoman giving a presentation greets her colleagues with a gush of confetti from her throat; a runner finds a similar reaction as she ascends a long set of stairs.

The spot is a nifty blend of live action, VFX, upbeat folk music, and humour.

AJR
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