Choose speciality channel:   Choose sector channel:     Search the site


MasterCard ‘Neville’ advert

Agency: McCann Erickson

Client: MasterCard

McCann London has released a major new TV campaign starring world famous Welsh songstress Bonnie Tyler, to promote MasterCard World Card platform.

The campaign, designed to highlight the flexible rewards that are available to consumers via a number of issuers of World MasterCard in the UK, is built around the MasterCard brand with the strapline: “Getting back more than you expected: priceless”.

“The new ad is designed to appeal to savvy, post-recession consumers who are increasingly keen to be rewarded for spending. It also expresses MasterCard?s gratitude to consumers, which is reflected in the bespoke rewards and offers they receive from their bank for choosing to use their World MasterCard, such as cashback on purchases, insurance and special deals at certain retailers,” said VP, Head of Brand and Sponsorship Marketing for MasterCard in the UK and Ireland, Ben Rhodes.

The new ad features an ordinary man, named Neville, who is serenaded by Bonnie Tyler with a special adaptation of her hit ‘Total Eclipse of the Heart’? to express her thanks to Neville for spending on his World MasterCard.

During the advert, Neville witnesses an incredible scene involving rollerskating angels, a dog driving a miniature car and an enormous gold statue of himself – all with the phrase ‘THANKS NEVILLE’, emblazoned across them.

The feature ends with petals raining down from a helicopter and two huge banners being unveiled on distant tower blocks reiterating the message of gratitude.

The TV campaign, created by McCann London includes a 60 second commercial with 30 and 40 second cut-downs. The TV campaign will run from 11 April to 16 May nationwide.

cialis prescription coupon click cialis coupons from lilly
how much do abortion pills cost abortion clinics in birmingham abortion hotline
discount drug coupons transfer prescription coupon
printable cialis coupon new prescription coupon cialis free coupon
forest laboratories patient assistance what is the generic for bystolic generic bystolic
cialis discounts coupons go pet prescription discount card
discount prescriptions coupons cialis coupons from lilly prescription card discount
prescription card discount link cialis coupons from manufacturer
late abortion abortion clinics in dallas tx aborted babies
linzess patient assistance linzess patient assistance
cialis price store generic cialis source
sildenafil teva sildenafil 1a farma 100 mg
cloradex costo open clorexidina
depakin bustine depakin 300 depakin 300
viagra recenze viagra recenze viagra prodej
cheap abortion pill abortion clinics in houston tx
duphaston duphaston tablete duphaston forum
duphaston 10 mg duphaston tablete kako se piju duphaston iskustva
metoprolol pro medicin metoprololsuccinat hexal 50 mg metoprololtartrat
prescription transfer coupon discount prescription coupons lilly cialis coupon
naltraxone site revia reviews
side effects of vivitrol shot go vivitrol side effects
naltrexone abuse ldn for depression naltrexone how long does it take to work
low dose natrexone link revia uses
will naltrexone show on a drug test naltrexone reviews alcoholism
difference between naltrexone and naloxone link naltrexone withdrawal
naloxone challenge test how long does it take for naltrexone to work buy naltrexone online
naltrexone for multiple sclerosis user reviews read naltraxon
naltrexone high click naltrexone 4.5 mg side effects




3073 showcases match your criteria