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ADVERTISING CAMPAIGNS

Warburtons ‘Burnt Offering’ advert

Agency: RKCR/Y&R

Client: Warburtons

Warburtons has launched a new brand campaign to reposition highlight the care andf attention that the Warburtons family dedicates to the baking of their bread.

It is this care that has ensured the freshest, best quality bread is still delivered to families throughout the UK, every day of the year.

This has been bought to life in a TV campaign which takes an ordinary scene – such as the daily departure of the bread delivery vans from a Warburton’s bakery – and exaggerates it for dramatic effect, creating a parody of an emotional scene in an epic Hollywood feature film.

In the same way, supporting print ads show real Warbutons staff in their daily work roles, ensuring the bread is the very best quality.

AJR
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