Oasis, is launching a year-round campaign to make British lunchtimes better across multiple platforms which include a fantastic new television commercial, radio, outdoor, an on-pack promotion, media partnership with The Sun and digital activity on Facebook.
Introducing the strap-line ‘Fruity Drinks and Lunchtime Dreams’ the Coca-Cola Great Britain (CCGB) brand will be continuing to target its core audience of twenty-something men and women with the campaign, showcasing the extraordinary lengths to which Oasis will go to make lunchtimes better.
It follows consumer research that reveals the average Brit is unhappy with his/her lunchtime and the great British lunch-break is in need of a cheeky Oasis makeover. As a result, the brand plans to galvanise the nation and help improve lunchtimes everywhere.
The new TVC, developed by Mother, brings to life the lengths Oasis will go to make the lunchtime dreams of Matt, a Scot now living and working in London, come true. Matt misses his favourite sandwich (ham with extra mustard!) from his favourite sandwich shop, Gino’s Sandwiches, which is 500 miles away in his hometown in Scotland.
Oasis will stop at nothing to make sure he gets it and so brings Matt not only his favourite sandwich, but the entire sandwich shop too!
The ad depicts astonishing scenes of the Scottish sandwich shop travelling on the back of a flatbed truck as it passes through towns and countryside and crossing the Lambeth Bridge before eventually arriving outside Matt’s office whereupon Matt is presented with his favourite sandwich alongside a chilled Oasis, the perfect accompaniment to a better lunchbreak.
Awareness for the campaign will be boosted by outdoor, radio advertising and an exclusive in-paper and online partnership with The Sun newspaper. The media partnership will include a nationwide search for the lunchtime that most deserves a £30,000 makeover.
Readers will have to explain why they think they deserve a better lunchtime to be in with a chance of winning an über Oasis-style lunchtime improvement, and will enter via the dedicated Oasis Facebook Group: The Oasis Campaign For Better Lunchtimes.