Hampshire-based design and digital agency Pixel Scene has created a new brand identity for Townends, an established estate agency chain with 23 branches in Surrey, Hampshire, Middlesex and London.
The new logo features two abstract shapes of lime green and sky blue hues, representing environment and space, in a loose ‘t’ shape for Townends.
The overlap of the two hues creates a darker green focal point, representing a focused area in which to search for property. Overall, the new identity is designed to convey a far more contemporary look and feel for the company, which has been in business since 1991. Alongside the main logo, Pixel Scene has introduced a range of colours to differentiate individual parts of the business.
The sales and lettings sides of the business are also distinguished with a flexible graphic of an illustrated street scene - featuring ‘for sale’ and ‘sold’ boards for sales collateral, and ‘to let’ and ‘let by’ boards for lettings. The new brand identity is now being rolled out across Townends’ branch network on sales and lettings boards, brochures, property details, window cards, advertising templates, signage, car branding and stationery.
The final piece of the new look will be a redesigned website, which is currently in development
Séamus Kavanagh, group managing director of Townends’ parent company Badger Holdings, said, “With an existing brand that was already very recognizable in the marketplace, we had to ensure that any changes were being made for positive reasons, rather than for change’s sake.
We believe we have achieved that goal with a new brand which presents a far fresher, modern and dynamic look to the market.”