Cadbury’s Dairy Milk has unveiled ‘Chocolate Charmer’ in a new ad drive, following in the footsteps of ‘Gorilla’, ‘Airport Trucks’ and last year’s smash hit ‘Eyebrows’
The new film takes viewers into the magical world of Cadbury Dairy Milk production where we see the Chocolate Charmer at work creating his own bars of milk chocolate.
As the 60 second film unfolds, the Charmer miraculously ‘conducts’ beautiful towers of chocolate and milk out of spinning glass bowls, orchestrated by his special levers and pulleys and his own magical powers with chocolate.
The film tells a story of chocolate bars being “magically” crafted.
Towering swirls of chocolate and the fresh milk that gives Cadbury Dairy Milk its unique creamy taste elegantly spin together as the Charmer pours his efforts into creating the special bars.
“We wanted to celebrate the original Glass and a Half Full Production itself, the chocolate,” said Marketing Director for Cadbury, Phil Rumbol.
“Making chocolate is a wonderful process and something we know people love to watch so it made perfect sense that the latest production should share some of the joy of chocolate creation combined with Glass and a Half Full Production’s magical qualities.”
The production was created by Fallon and directed by Henrik Hallgren.
The film will be aired across a media package negotiated by Phd including TV, cinema, video on demand and online media.
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