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ADVERTISING CAMPAIGNS

Yorkshire Forward ‘Innovator’ advert

Agency: Peco Motion

Client: Yorkshire Forward

Motion graphics company, Peco Motion, has triumphed at this year’s International Visual Communications Association Awards (IVCAs) by winning Gold in the ‘Best Animation, Graphics and Special Effects’ category for an innovative film it produced for regional development agency, Yorkshire Forward.

The IVCAs celebrate the best creators and commissioners of film, video, digital and live events for the corporate and public sector.

In partnership with Mezzo Films, Peco created a short piece of film for Yorkshire Forward that would encourage and inspire innovation among Yorkshire’s businesses.

The humorous film, entitled ‘What does an innovator actually do?’, features eight animated characters who have gathered to discover what innovation means and what it can do for their businesses.

The film was initially shown at Innovator/09, Yorkshire and Humber’s Innovation Awards, and has since been used on the Yorkshire Forward website to bring innovation to life.

AJR
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