Agency: McCann Erickson/Santo
Coca-Cola Great Britain (CCGB) is bringing the great taste, refreshment and choice that the Coca-Cola family offers straight to the consumer with an uplifting intrinsic-led TVC.
The creative highlights the choice available across its portfolio, including Coca-Cola, diet Coke and Coca-Cola Zero as it attempts to remind and reassure consumers about the breadth of choice available, with regular, zero sugar and pack size offerings for everyone and for every occasion.
Hitting screens from April 8, the visually impactful sequence aims to go back to basics and lets the range of products take centre stage.
Accompanied by an evocative narrative, the ad brings the drinks’ taste and refreshment to life; tempting consumers and showcasing the variety of choice on offer for every occasion.
The 30 second spot will air during the day as well as targeting specific evening programmes including Location, Location, Location and Grand Designs, appealing to the campaign’s target audience of mums.
“This creative provides the perfect way to remind consumers of the great taste and refreshment that our My Coke portfolio offers whilst demonstrating our commitment to providing consumers with a choice of regular and zero sugar beverages available in a variety of pack sizes,” said Marketing Director for CCGB, Cathryn Sleight.
“The ad highlights that there is a drink for every occasion and provides mums with the information they need to make an informed choice, whatever their lifestyle.”