Agency: RPA, Santa Monica, California
Client: Newport Beach Film Festival
Famous for playing against the Orange County conservative stereotype, the Newport Beach Film Festival continues to build a distinctive personality for itself as a powerful player in the national film festival circuit.
“The Festival will have more than 400 films and there is a lot of pressure to make sure our spots are of the same caliber as the incredible films we showcase. The end results are spots that surpass all expectations,” said Todd Quartararo, co-founder and director of marketing of the Newport Beach Film Festival.
Two new spots for the 2010 Newport Beach Film Festival were recently created by ad agency RPA and the standout Tool of North America duo of Director Erich Joiner and two-time Academy Award-winning DP Robert Richardson.
This year's advertising aims to thematically illustrate how a film festival can be the catalyst for a small idea to make it to the big time. The spots, set on ultra-wide sweeping landscapes, speak to the epic power of film.
The stories, inspired by the genres of drama and romance, begin with simple scenes that grow exponentially through a series of dramatic reveals that crescendo with the title "where stories make it big."
‘Drama’ begins with a clash of tiny weapons wielded by action figures held by two young boys and quickly escalates into a full-on airborne artillery attack. Public VFX is credited for the creation of the 3-D computer-generated imagery of military forces; indie artist Glorious Monster provides bombastic music backup.
The 8-day festival, April 22-29, will screen the spots in-theater. ‘Drama’ will air on local cable.