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ADVERTISING CAMPAIGNS

ANNAs Nominated – December 09 – bmi ‘BA May Soon Be Grounded’

Agency: M&C Saatchi

 

Client: BMI

 

 

AJR
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This ad was nominated for an ANNAs Award

Judge's Comment
“The idea of being stuck in the wrong place at Christmas is horrendous. With bmi calmly offering travellers a reliable alternative, it may mean they will be lost to BA forever. The crisp, lean copy and art direction also meant that bmi didn’t need to shout to stand out from the deluge of trite print advertising leading up to Christmas.”

Simon Learman, Joint Executive Creative Director, McCann-Erickson

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Credits
Advertiser: bmi
Ad Name: BA May Soon Be Grounded
Creative Agency: M&C Saatchi
Credits: Phil Reedy & Matt Beaumont

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