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ADVERTISING CAMPAIGNS

ANNAs Winner – December 09 – bmi ‘BA Humbug’

Agency: M&C Saatchi 

Client: BMI

AJR
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This ad was nominated for an ANNAs Award

Judge's Comment
“With both economic growth and seasonal temperatures slipping below zero, there was little to raise our sprits in December. However, this highly competitive bmi campaign did offer some comfort. It’s good, old-fashioned handbags at dawn advertising, written and art directed with style. A great use of tactical press, too. This ad just edged it for me.”

Simon Learman, Joint Executive Creative Director, McCann-Erickson

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Credits
Advertiser: bmi
Ad Name: BA Humbug
Creative Agency: M&C Saatchi
Credits: Phil Reedy & Matt Beaumont

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