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Brylcreem ietersen 'Battling Challenge'

Kevin Pietersen is set to appear in his first online advertising campaign for Brylcreem following his signing up as the Brylcreem Boy late last year.

The Brylcreem Batting Challenge, created by digital agency Holler, gives users the chance to win a master class with the England cricketer and VIP tickets to an England International cricket match in the summer of 2010.

The site at brylcreem.com/battingchallenge/ launches in early April and will give visitors the opportunity to test their batting skills by taking control of current England cricketer and Brylcreem Boy, Kevin Pietersen.

They must then attempt to accumulate as many points as possible within six balls, hitting the ball as far as they can across a landscape covering London, India, Barbados, Sydney and New York, to find out where good hair gets you.

The top batsman on the scoreboard on 16th May 2010 will not only win a master class nets session with Kevin Pietersen for them and three friends, but also four VIP tickets to an England international cricket match in the summer of 2010.

There are also prizes for batsmen finishing high up the scoreboard, with pairs of VIP tickets given to those in 2nd to 5th place and a year’s supply of Brylcreem for all of those finishing in the top 10.

Paolo Nieddu, Senior Planner at Holler said,“This game forms the start of re-establishing online Brylcreem with its core male audience. This type of accessible snackable content is exactly what is needed to hook into potential new users.”

AJR
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