This ad was nominated for an ANNAs Award
“A bit like a beautiful actress moaning that no one takes her work seriously, the Fiat 500 is desperate for us to see beyond her curves.
In an attempt to convince us of her brainier attributes, Fiat dare to deface their own pin-up. It’s a bold move. And because car ads are generally prone to turgid, air-brushed self-importance it works very well.”
Leon Jaume, Executive Creative Director, WCRS
Ad Name: Forget Eyes
Creative Agency: krow
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