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ADVERTISING CAMPAIGNS

Stride Gum ‘Webcam’ advert

Agency: JWT New York

Client: Stride Gum

Some things are best left unsaid. JWT NY and Director Jack Cole of Pulse Films London tapped Absolute and Lead Flame Artist Daniel Morris to send this message with a hilarious spot promoting the secret flavor of Stride Gum's new Mega Mystery brand.

It opens with an enthusiastic young man sitting before his webcam, sending an anxious message to the outer world proclaiming that he had decoded Stride's new flavour.

Just as he is about to reveal the secret, however, the hapless gum-chewer is interrupted with a trio of ostrich-riding, business suit-wearing jockeys bursting through his walls to intimidate him into silence, sending one of the giant birds to peck him in the chest.

The spot ends with an ominous warning to other would-be spoilers: "Don't reveal the secret flavour of new Stride Mega Mystery! Or we'll find you."

AJR
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