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Continental Airlines ‘Seamless’ advert

Agency: Kaplan Thaler Group

Client: Continental Airlines

Kommitted Director Nathan McGuinness, in collaboration with the Kaplan Thaler Group,  has lensed a recent 30-second spot promoting the ease of travel on Continental Airlines.

The work, which was shot in Buenos Aires, is the second for the world-class airliner of late.

‘Seamless’ features the classic suit-and-tie, rolling-luggage businessman strolling down a vibrant urban street - only the street continually morphs, from New York to London to Shanghai and beyond, as the man strolls along it. The effects seamlessly shift from one city and culture to the next.

When the international traveler approaches a newspaper stand, the kiosk, along with the paper that he buys, the attendant he buys it from, and the currency he buys it with, fluidly morphs through a half dozen incarnations.

 

AJR
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