Client: Danone Activia
Starring ‘girl next door’, actress Martine McCutcheon, Activia is encouraging consumers to help look after their digestive health by giving themselves some T.L.C. – Tummy Loving Care.
This is the fourth execution in the new Activia TLC brand campaign, it embraces all that is T.L.C., but has a more intimate feel, shot in the evening.
It features Activia Intensely Creamy in Martine’s favourite flavour, Peaches and Cream, and romances the dessert which can help reduce digestive discomfort
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