Choose speciality channel:   Choose sector channel:     Search the site


Editor’s Pick. Waitrose ‘Recipe For Great Food’ advert

Agency: MCBD

Client: Waitrose

Crowned Britain’s ‘best-loved cook’, Delia Smith and the ‘Country’s top chef’, Heston Blumenthal, have come together for the first time on screen for a new advertising campaign for Waitrose.
The ad by MCBD, ‘The Recipe For Great Food’, is 3.5 minutes long and takes the form of a mini cookery programme using the UK’s best seasonal ingredients.

During the documentary style ad, the first of its kind done by a UK supermarket, Heston tells the story of a delicious meat-based dish and gives tips for cooking perfection. Delia then takes over in her classic, much-loved style to demonstrate how to cook a mouth-watering rhubarb pudding.

Customers are encouraged to pick up a recipe card for the dish Delia demonstrated on TV at their local Waitrose, where there will also be special offers on key ingredients.

A sneak preview of this ad broke in the style of a film trailer. MCBD have also created a series of shorter TV ads and press ads to help families busy in the kitchen over the weekends.

To coincide with the new campaign, Waitrose is launching a new weekly customer magazine, ‘Waitrose Weekend’, which will be free in store every Thursday, from today. It will provide an essential guide on what to do, watch, eat, cook, read, buy and visit at the weekends.  The first issue will include a recipe and tips from Delia and Heston. Waitrose Food Illustrated, has been relaunched as ‘Waitrose Kitchen’.

discount prescriptions coupons printable coupons for cialis
bystolic coupons for free bystolic when will bystolic go generic
prescription discount coupons coupons for drugs
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
does an abortion hurt first trimester abortion why should abortion be illegal
bystolic manufacturer coupon does bystolic have a generic bystolic coupon 2014
cialis coupons and discounts open coupon
microlite pill when to start microlite pill weight loss microlite pill when to start
how much for an abortion define abortion
ventolin brez recepta ventolin navodila ventolin navodila
manufacturer coupons for prescription drugs coupons for cialis 2016
duphaston tablete za odgodu menstruacije duphaston
information on abortion pill cost of abortion pill types of abortion pill
what is abortion pill cost of medical abortion how do abortion pill work
prescription transfer coupon coupon for free cialis lilly cialis coupon
naltrexone online naltextrone
opiate antagonist naltrexone revia for alcoholism
naltrexone generic cost ldn therapy
naltrexone food addiction naltexone
terbinafin hexal terbinafin 500mg




3073 showcases match your criteria