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ADVERTISING CAMPAIGNS

M&S ‘Spring Fashion’ advert

Agency: RKCR/Y&R

Client: M&S

M&S has launched a new advertising and marketing campaign which sees a new direction for the brand across clothing and food.

The new approach will introduce a number of new faces for the Clothing ranges with only Twiggy remaining from the previous line up.

She is joined by Brazilian model Ana Beatriz Barros, singer and model VV Brown, X factor judge and singer, Dannii Minogue and Capital FM breakfast show presenter Lisa Snowden.

“We’ve had huge success with the advertising campaigns over the past few years and we know from what our customers tell us that they have really loved them.  But it’s important to keep looking forward and to move on,” said Executive Director for Marketing, Steve Sharp.

“The new campaigns build on the success of the Quality Worth Every Penny strapline we introduced last year to celebrate our 125th Birthday and demonstrate the amazing value and quality M&S consistently offers across everything we sell – from knickers.”

For a behind the scenes 'making of' video as developed by Adjust Your Set, click the video below.

AJR
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