Legendary musician and Tool front man Maynard James Keenan is striving to establish himself as a legend in an entirely new industry: as a desert vintner.
Now his journey has been captured by True Story Films – based in Phoenix, AZ – in a new documentary entitled, ‘Blood Into Wine’.
The documentary is a comprehensive look at Maynard's operation, Caduceus winery, set on an Arizona mountainside.
True Story follows the technically complex wine-making process from planting to cultivation to harvest to manufacture to the first successful taste test, interspersing interviews with vineyard workers and others throughout.
The documentary is decidedly light-hearted: comedians Bob Odenkirk and Patton Oswalt make appearances, and Tim Heidecker and Eric Wareheim of Cartoon Network's ‘Tim and Eric Awesome Show, Great Job!’ perform mock interviews demeaning Keenan's product.