Agency: St Lukes
Client: Toby Carvery
Toby Carvery’s first ever TV campaign sees the people of Britain debating what makes the perfect roast dinner.
The ad shows how peoples passion for their roast preference lead an OAP to graffiti a wall in support for pork and beef supporters scale a wall to unfurl a poster demanding beef as their dinner choice.
The ad offers Toby Carvery as the perfect solution to the debate as with their selection of meat and trimmings, everyone can have the roast of their choice.
The campaign will run nationally from 15th March across TV, radio, press and online including a Facebook group where the choice of roast and the perfect trimmings are debated.
The radio features the voice of James Corden who calls for roast dinner fans to come together and be united not divided by our choice of roast.
“The insight that people have very strong views on what constitutes a perfect roast is played out in a humorous way and gives people a positive reason to visit Toby and experience the roast freedom of choice,” said, Director of Marketing at Mitchells and Butlers, Simon Cope.