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KFC ‘Krushems’ advert

Agency: BBH

Client: KFC

KFC’s new Krushems are like a milkshake only better as they’re thicker and full of real bits of crunch; a completely new indulgent drink experience.

Krushems come in four different flavours: Oreo, Strawberry Shortcake, Maltesers and Caramel Crunch - which are now available from outlets across the UK.

The creative idea for the advertising is around love, specifically expressed as ‘You never forget your first Krushem’.

The work, which is a 30-second television spot with cut-downs articulates this idea using teenaged characters checking out their ultimate crush and set to the tune of the charming, Can’t Take My Eyes Off of You. Jenny Frost is the voiceover.

There is also a large format outdoor campaign all around the idea of ‘You never forget your first Krushem’.

AJR
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