Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Specsavers ‘Specs Effect’ advert

Agency: In House

Client: Specsavers

Specsavers Creative has again teamed up with director, Daniel Kleinman, to produce a hilarious new TV commercial that parodies Lynx’s famous 2006 spot, “Billions”.

The commercial opens in a way that mimics Lynx’s original: beautiful bikini-clad girls determinedly running in search of a mystery goal.

But the Specsavers parody is further developed with shots of the girls running with handbags and shopping bags. They won’t let anything stop them in their tracks – not even a man buried in the sand.

When they reach the fragrance-spraying anti-hero, however, they halt in horror as he dons ugly glasses. A title fades up: “The Should’ve Gone to Specsavers Effect”.

After Specsavers’ creative team – Simon Bougourd and Neil Brush – came up with the idea of mixing these two legendary straplines, permission to parody the Lynx commercial and strapline was sought and received from Unilever, who loved the script.

The commercial was shot on location in Columbia using nearly a hundred bikini-clad girls who were multiplied in post production by Framestore.

“’The Lynx Effect’ and ‘Should’ve Gone to Specsavers’ are almost polar opposites. We thought it would be fun to mix them together and see what happened. We felt it was an idea that would appeal to Danny (Kleinman),” said Specsavers’ creatives, Neil Brush and Simon Bougourd.

AJR
coupon for cialis ningchao.net transfer prescription coupon
after abortion printable discount coupons abortions clinics
how much do abortion pills cost abortion clinics in birmingham abortion hotline
bystolic coupons for free site when will bystolic go generic
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
coupons prescriptions site prescription savings card
does an abortion hurt first trimester abortion why should abortion be illegal
coupon cialis prescription drug discount cards free prescription drug cards
cialis 2 cialis 2 cialis 2
naproxennatrium cylentware.com naproxen nsaid
sildenafil teva link sildenafil 1a farma 100 mg
cyklokapron wiki go cyklokapron
the cost of abortion where to get an abortion pill how do abortion pill work
coupons cialis prescription transfer coupon coupons cialis
free cialis coupons activeslo.com cialis coupons from lilly
buy abortion pill misoprostol abortion abortion pill cost
duphaston 10 mg duphaston forum duphaston iskustva
metoprolol pro medicin topogroup.com metoprololtartrat
aspiration abortion second trimester abortion types of abortion pill
opiate antagonist naltrexone open revia for alcoholism


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria