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Specsavers ‘Specs Effect’ advert

Agency: In House

Client: Specsavers

Specsavers Creative has again teamed up with director, Daniel Kleinman, to produce a hilarious new TV commercial that parodies Lynx’s famous 2006 spot, “Billions”.

The commercial opens in a way that mimics Lynx’s original: beautiful bikini-clad girls determinedly running in search of a mystery goal.

But the Specsavers parody is further developed with shots of the girls running with handbags and shopping bags. They won’t let anything stop them in their tracks – not even a man buried in the sand.

When they reach the fragrance-spraying anti-hero, however, they halt in horror as he dons ugly glasses. A title fades up: “The Should’ve Gone to Specsavers Effect”.

After Specsavers’ creative team – Simon Bougourd and Neil Brush – came up with the idea of mixing these two legendary straplines, permission to parody the Lynx commercial and strapline was sought and received from Unilever, who loved the script.

The commercial was shot on location in Columbia using nearly a hundred bikini-clad girls who were multiplied in post production by Framestore.

“’The Lynx Effect’ and ‘Should’ve Gone to Specsavers’ are almost polar opposites. We thought it would be fun to mix them together and see what happened. We felt it was an idea that would appeal to Danny (Kleinman),” said Specsavers’ creatives, Neil Brush and Simon Bougourd.

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