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ADVERTISING CAMPAIGNS

Editor’s Pick. Mattessons ‘Urban Hunters’ Advert

Agency: Quiet Storm

Client: Mattessons

Kerry Foods tasty meat snacks, Mattessons Fridge Raiders, is has launched a new high energy nationwide TV advertising campaign.

Part of a heavyweight marketing campaign for the Mattessons brand the new TVC targets a teen audience and is titled ‘Urban Hunters’.

The advertising features a host of free runners jumping over buildings and surfaces in the modern jungle using their primal instincts to hunt for a hunger busting meat snack – ‘Fridge Raiders’.

The advert is based around the ‘primal urge’ to eat meat and hunt and emphasises the big flavour and taste of Fridge Raiders and how they combine to fully satisfy your hunger.

“The Fridge Raiders TV advert is the first manifestation of the brand since the logo and packaging upgrade which was introduced at the beginning of the February,” said Marketing Director at Kerry Foods, Derek Williamson.

“We are really excited about the launch of the new ‘Urban Hunters’ advertising campaign, it brings the Mattessons brand to life and we are very confident it will have great appeal across our target audience.”

AJR
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