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Barclays ‘Performance’ advert

Agency: BBH

Client: Barclays

Barclays new television commercial, ‘Performance’, is the sixth film in the ‘Take One Small Step’ campaign, marking a year since the campaign first launched.

‘Performance’ features a money puppet that comes to life singing, ‘Tomorrow’ from the musical Annie.

The film highlights Barclays tax-free ISA products, which make money you have managed to put aside perform better than you might have thought. 

Take One Small Step has been Barclays strategy since March 2009. The idea is that Barclays helps customers manage their money better by offering simple steps via Barclays services and products.

“Performance” was directed by Simon Willows and, like the other five films in the campaign, is narrated by Stephen Merchant. Media was bought by Walker Media.

AJR
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