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Aviva ‘Free Love’ advert

Agency: AMV BBDO

Client: Aviva

Aviva, has launched a new advert entitled ‘Free Love’,  and once again featuring Paul Whitehouse, prompting the most hardened deal-seekers to get a quote from Aviva.

In this campaign our hero deal-seeker is a hippy.  Jim is a free spirit and enjoys travelling the country and going to festivals.

The only trouble is, it all costs a lot more now than it did back in the day, when everything was free.

Luckily for him, Aviva are still giving something away for free – two months car insurance, which frees up a bit of cash to help him pursue his hippy hobbies.

The ad is the latest addition to the ‘Chameleon’ campaign directed by award-winning comedy director Declan Lowney.

All the ads share the core idea that money saved with Aviva can be reinvested in what matters to you, whatever that may be.

AJR
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