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ADVERTISING CAMPAIGNS

Very ‘Spring Summer’ advert

Agency: VCCP

Client: Very

Holly Willoughby and Fearne Cotton have teamed up once again to star in their second TV campaign for Very.co.uk – the online department store.

The advert, which captures the frivolity of the Spring season, marks the launch of the new Spring collections at Very.

Set in a magical fairytale world, the advert sees Holly and Fearne unlock a mystical wooden door with a golden key. Passing through the door, they leave a grey dismal day behind them and enter an enchanted Spring garden, complete with fairies, blossoming trees and roaming sheep.

Filmed at Black Island Studios, by director duo Diamond Dogs the advert showcases the range of products available to buy this Spring from Very, including fashion ranges designed by Holly and Fearne themselves.

“Holly and Fearne’s clothing ranges are an important part of our new fashion ranges at Very.co.uk so we are thrilled to be working with them again on this advert,” said Retail Director of Shop Direct Group, Gareth Jones.

“It really captures that feeling of wonder and new beginnings that Spring brings as well as the enjoyment felt by discovering thousands of new and exciting products available this Spring at Very.”

Very provides customers with a mix of celebrity clothing ranges, the latest gadgets, bang on trend home and lifestyle products and interactive forums for expert advice on everything from interiors, to fashion, to parenting. 

AJR
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