Client: Capri Sun
Smoke & Mirrors New York (SMNY) Lead VFX/Inferno Artist, Nic Seresin, in collaboration with Ogilvy, and Smith & Jones Director Ulf Johansson, has created the post and VFX for a hysterical Capri Sun campaign.
In each of the four 30-second ads, SMNY playfully transforms a child into an animal or object, showcasing the studio's ability to seamlessly manipulate live-action footage with VFX.
The Disrespectoids campaign features a string of young boys and girls who disrespect their Capri Sun pouches and face an unexpected transformation.
In ‘Balloona Luna’, a girl is transformed into a wacky balloon animal when she swaps her drink with a boy on a swingset.
After active involvement in the pre shoot, Seresin blended the live action footage of each child into their constructed counterparts to create the illusion of their sudden and hilarious transformation, which always takes place in a sudden burst of smoke.