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Dancing for the Children new identity

Agency: Blue Marlin

Client: Dancing for Children

Royal Ballet principal Mara Galeazzi is launching a new visual identity and website for her charity, Dancing for the Children. Dancing for the Children uses the language of dance to bring relief to the lives of some of the world’s most disadvantaged youngsters.

Established in 2007, Galeazzi’s foundation pursues humanitarian aims by providing assistance to victims of illness, disease and disability. It also seeks to encourage far-reaching understanding of the arts.

“The universal language of dance reaches people on a deeply emotional level and can bring light and joy into children’s lives in an immediate and truly powerful way,” Galeazzi explains.

On her last visit to Africa, the Foundation combined fund-raising events in Cape Town and Pretoria with visits to townships to work with orphans and children with HIV. One of the groups she visited in Soweto has subsequently set up three schools educating some 600 children.

Blue Marlin has created a new visual identity and website for the Foundation on a pro bono basis.

AJR
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