Asylum VFX, via Arnold, created a vibrantly animated Hershey's spot, directed by Kommitted's Nathan McGuinness, the latest in a string of projects that the companies have collaborated on for the chocolate-making giant.
The 15-second work is set in CG Hershey's factory, with anthropomorphic Hershey's Kisses running about.
'Checklist' features a Kiss moving along a conveyor belt as quality-control personnel examine the candy to see that is has sufficient levels of "delicious," "shine," and "one of a kind" before it is catapulted out into the live-action world, where a mother and daughter smile over their newfound treat.
"We're really pleased to put out another pair of spots for this popular campaign," noted Asylum EP Mike Pardee. "Asylum and Arnold have always been strong collaborators and I think it reflects not only in this campaign, but the previous as well."