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ADVERTISING CAMPAIGNS

British Gas Calls uses field marketing to highlight price cuts

British Gas supported the announcement of its most recent price cut with a face-to-face campaign.

As part of a major two-day communication plan, hit squads of BEcause Brand Ambassadors visited 26 major UK mainline train stations to tell commuters about British Gas’s 7% reduction in the price of gas.

Passers-by to the branded pop-up stands were given a postcard with a text-response number, this was supported on the second day of activity with branded hand warmers and a cover wrap on the Metro.

Early results estimate the face-to-face campaign directly engaged 400,000 people with opportunities to see reaching over 3 million.

AJR
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