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Creme Egg aunches augmented reality website game

CMW has created a game for the Creme Egg website – cremeegg.co.uk - that encourages visitors to use their webcams to 'goo' a Creme Egg in a virtual Newton's Cradle.

The interactive AR game allows fans to launch a Creme Egg into a Newton's Cradle and enjoy the resulting ‘gooing’ experience. Players have to download and print out a PDF marker card which, when held in front of a webcam, will project a virtual card onto the computer screen with a Creme Egg and Newton's Cradle superimposed on it.

The Creme Egg rolls around the card before chucking itself at the Newton's Cradle. Users are encouraged to ‘goo' again or enter the online competition for a chance to win one of the daily prize giveaways or the prize of a trip to New York

CMW has also created an interactive 'guess-the-celebrity' Goo Am I? game on Facebook. Iphone apps will also be added soon. The game uses augmented reality to get visitors to roll a Creme Egg around a card in front of a virtual Newton's Cradle

AJR
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